Who We Are

Craig Zimring profile image

Craig Zimring, Ph.D.

Craig Zimring is the director of SimTigrate Design Lab and a professor of architecture at Georgia Tech's College of Design. He is also an environmental psychologist. His research focuses on understanding the relationships between the physical environment and human satisfaction, performance and behavior and how this understanding can lead to change. He focuses on high-stakes settings, where design impacts people at the most important times of their lives and where technical and social change provides opportunities for innovation. He is a developer of the field of evidence-based design of healthcare with more than 100 scholarly and professional publications. He has served on the board of several organizations including the Robert Wood Johnson Foundation’s Building Bridges program, the Environmental Design Research Association, and currently serves on the board of the Center for Health Design. He has won 10 awards for his research.

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Jennifer DuBose, M.S., EDAC

Jennifer R. DuBose is the associate director of the SimTigrate Design Lab and principal research associate in the College of Design at the Georgia Institute of Technology. She is responsible for the operations of the Lab as well project development and research. Her research focuses on evidence-based and sustainable design for healthcare facilities projects. Current projects include a rigorous literature review on the impacts of and solutions to sleep disruption in hospitals. She is also conducting original research on the design of integrated care team spaces for outpatient clinics and is leading a large project on this topic for the U.S. Army. She recently completed an analysis of nurses’ perceptions and needs regarding lighting on the inpatient unit. She has authored numerous peer-reviewed journal articles, several book chapters, and has been an invited speaker at national and international meetings.

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Gabrielle "Gabby" Campiglia, B.S. in Biomedical Engineering

Gabrielle "Gabby" Campiglia is a research associate supporting ongoing research projects and developing organizational systems to keep the SimTigrate Design Lab running smoothly. She received her B.S. in Biomedical Engineering here at Georgia Tech and is glad to be back on campus. Gabby is passionate about using evidence-based and user-centered design principles to create an inclusive and accessible environment.

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Leandro Miletto Tonetto, Ph.D. in Psychology

Leandro Miletto Tonetto is a Professor of Design at Universidade do Vale do Rio dos Sinos (Brazil) and co-founder of Zooma Consumer Experience, and a visiting professor at the SimTigrate Design Lab. He has developed research projects for organizations such as U.N. Women (Brazil), Dropbox, and Samsung. His research focuses on design for well-being and emotion as a means to foster human development and health. His work has been published in Applied Ergonomics, International Journal of Consumer Studies, and Quality Management in Health Care, among others. He is a board member of the Special Interest Group in Wellbeing, Happiness, and Health (SIGWell) of the Design Research Society. Tonetto will be working with SimTigrate through 2019 developing methods for engaging people with mild cognitive impairment in collaborative design and building a theoretical model for measuring empowerment.

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Kimberly Bass Seaton, B.A. in History and African-American Studies

Kimberly Bass Seaton is the faculty support coordinator for the SimTigrate Design Lab. She has more than a decade of high-level experience in higher education in the areas of administrative, human resources, and event planning. Her areas of expertise include project coordination, office and inventory management, space organization, training and development, and creating processes and systems for various administrative procedures. She received her B.A. in History and African-American Studies from Mercer University and is a certified research administrator. Kimberly is passionate about being a motivational coach and speaker as well as working in higher education to help students prepare to be top-notch employees in whatever industry they aspire to after graduation.

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Zorana Matic, M.Arch

Zorana Matić is graduate research assistant at the SimTigrate Design Lab and a Ph.D. candidate with a concentration in Urban Design. Her research focuses on links between characteristics of the built environment and public health, and how designing urban places that promote physical activity affects behavioral choices and health outcomes. Her ongoing research is looking closely at retrofit opportunities for vacant healthcare facilities and evidence-based approach to urban design and health districts planning. She gained extensive teaching experience, working on number of courses in both architecture and urban design studios. Zorana holds a B.Arch and M.Arch in Urbanism from the University of Belgrade, Serbia. She received several awards in design competitions and was awarded several fellowships, including the 2013 School of Architecture Ph.D. fellowship; 2008 Eurobank EFG Scholarship for the top 100 students in Serbia; Scholarship of the Republic Fund for Scientific and Artistic Youth of Serbia (2007-2012).

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Raha Rastegar, M.Arch.

Raha Rastegar is a graduate research assistant at the SimTigrate Design lab and a master’s student in the School of Architecture's Health and Design program at the Georgia Institute of Technology. She received her M.Arch. from Beheshti University, Iran. After a few years of practicing, she started to focus on studying how shaping the physical environment impacts human's feeling, behavior, and well-being, especially in healthcare facilities. Her current research interest is in applying evidence-based design method in translating the research into practice; and visual analysis in healthcare facilities to improve the social, organizational, and economic outcomes for the most vulnerable populations, including children and the elderly. She is participating in multiple research projects, including: a patient-centered ICU room design; improving healthcare members’ collaboration through team-room design; and analyzing the impact of lighting in pediatric intensive care units.

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Benton Humphreys, B.IND in Industrial Design

Benton Humphreys is a graduate research assistant at the SimTigrate Design Lab and a Master of Human-Computer Interaction (HCI) student with a focus in industrial design. Benton received a B.IND of Industrial Design from Auburn University in 2019. His prior experience in consumer appliances and healthcare have cultivated his interest in designing for the emerging human-technological landscape. Ultimately, he is interested in using new technologies for the betterment of healthcare procedures and experiences.

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Rachel Dekom

Rachel Dekom is an undergraduate student assistant in the SimTigrate Design Lab and a candidate for a B.S. in History, Technology, and Society with a minor in Environmental Science. As an Ivan Allen College student, Rachel believes she brings a much-needed liberal arts perspective to SimTigrate. She focuses on improving the lab’s communication strategies so that deliverables reflect the hard work and passion of the people who produce them. On campus, she serves as the assistant financial chair of Alpha Xi Delta, a GT 1000 Teaching Assistant, and a first-year student mentor with the KNIT mentorship program.

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Sofia Mendoza Lomeli

Sofia Mendoza Lomeli is an undergraduate student assistant project volunteer at the SimTigrate Design Lab. She is a candidate for a B.S in Mechanical Engineering with a concentration in design. In order to ameliorate her cognizance of design beyond the Mechanical Engineering perspective, she hopes to learn design fundamentals from an architectural and biomedical point of view that the SimTigrate Design Lab offers. She also is interested in learning about how evidence-based simulation and research can influence design choices of a final product. On campus, Sophia is a member of the Board of Directors of the Society of Hispanic Professional Engineers as well as a Mechanical Engineering Ambassador of the George W. Woodruff School of Mechanical Engineering.

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Ladji Soumahoro

Ladji Soumahoro is an undergraduate student assistant in the SimTigrate Lab and a fourth-year biomedical engineering major with a minor in material science. As a biomedical engineer, Ladji aspires to apply his knowledge from his studies to aid the projects of the SimTigrate Lab. During his time on campus, Ladji focuses on devoting himself in service with the Engineering World Health Club and exploring more aspects of biomedical engineering with BMED Robotics.

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