Dr. Leandro Tonetto is a design researcher with a background in cognitive psychology and business. Tonetto has 20 years of experience in human-centered design, specializing in design for emotion, well-being, and health. Additionally, he has applied design research to over 85 consultancy projects in areas such as user and consumer experience, branding, and digital technologies. While developing industry projects, he has worked to promote the well-being of vulnerable populations in Latin America and in academic administration. His work prioritizes strategic, systemic, and participatory design approaches to unveil and improve human experience.